All About Iphone

It was interesting to see on the front page of my local paper, the Fort Worth Star-Telegram Business Section a big article and picture of the iPhone. A few things caught me right away about the picture though. First of all it only had eleven icons, it was missing the recently revealed YouTube icon, and it also said “Cingular” in the upper-left hand corner, not AT&T. Since both these items have been changed for at least a while now it seems they could have gotten updated images. Doing a quick Google search though, I find many other news sources have been using this older picture to show with recent articles.

I don’t see any straight on images of the iPhone with the updated changes on the Apple site, but I suspect media outlets do have access to newer images from Apple’s PR department, just call it a guess. So why are these media types using old pictures? Probably the same reason why they are going to the same industry pundits and analysts who tend to provide commentary and opinions based on nothing more then conjecture. With the internal headline of “Limitations May Hinder Sales of iPhone” I get to read through a litnany of fancy titles who act like they have actually used the device or have something useful to contribute about it, yet in actuality all I get is a lot of hot air and in some cases bad information.

I boil it down to lazy reporting. They are too lazy to get new images, and they are too lazy to actually do any work for a story, so they e-mail a handful of the same people they always e-mail, put it together and write a story. I probably put my effort into this blog entry then David Wethe put into his Business Page article on the iPhone in the Star-Telegram. You can ask him yourself if you like. Dwethe@star-telegram.com